Are you offering your customers too much?

A customer buys a package of benefits when they buy your product or service.  Some of these benefits are more important than others to your customer – some they may not want or value at all, some are critical and some they may not even realise they get. This will be different for each customer.

Some of these benefits cost you more than others to provide – some cost you a lot and some are free – or may even reduce your costs.  If you understand the relative value and cost then this allows you to make adjustments to your product, pricing and proposition so that you optimise revenue and margin.  This is the basis of the low-cost airline model. The benefits that were removed were valued less by passengers than the price reduction made possible by re-designing the airline process.

If you'd like to find how to apply this to your business then this event is for you.

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