Using SWOT to build a business plan

When you are building your business plan then a SWOT analysis can really help you chack your assumptions and address riska in the plan.  The purpose of the SWOT analysis is to consider how well the organisation is equipped to deal with, or take advantage of, its internal capabilities and external changes.

Complete the following table and then, for each factor you have identified, decide whether it is necessary and feasible to take action.  If it is, the action should appear as an objective or project in the business plan.

Note that this approach can be used for individual products or markets as well as for the complete organisation.

Internal – relating to your company when considered against your competitors and what your customers want
Strengths		Weaknesses
External – the impact of changes in the market in which your company operates
	Opportunities		Threats
Political
Economic
Social
Technological
Legal
Environmental

If you'd like to know more about developing a business plan then this event is for you.

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