- Executive Summary
o Written last, a brief extract of the key points of the plan
- Purpose (Vision, Mission, Strategic Objectives)
o Where the business is going and why
o How it will accomplish this
o The main milestones
- Market Analysis
o For each product:
§ Description and proposition
§ Customer segment
§ Size of market and growth forecast
§ Competition
§ Strengths, weaknesses, opportunities, threats
o KPIs and targets
o Projects and actions
- Sales
o For each product:
§ Forecast and key performance indicators
§ Commission scheme
§ Pricing and price increase strategy
o KPIs and targets
o Projects and actions
- Operations
o Required resources for planned sales
o KPIs and targets
o Projects and actions
- Suppliers
o Critical suppliers
o KPIs and targets
o Projects and actions
- People
o Structure, roles and reporting lines
o Training and development
o Reward and incentivisation
o Communication
o Succession plan
o KPIs and targets
o Projects and actions
- Money
o Profit & loss and cash flow for the plan year and following year
o Comparison with previous year
o Base plan, worst case and best case
o Risks and opportunities
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