Charge three times as much as your competition

Want to know how to charge three times as much as your rivals - for something that is identical by law?
Your USP is the collection of attributes that make your offering stand out from the rest.  It's NOT a me-too platitude like “service” or “quality”.  It can be price – but only if your unique process or positioning delivers lower cost.  It must be a tangible difference which matters to the customer, simple, and easy to communicate.  It should be hard to copy.

And lastly - unique!

Coming up with a USP baffles many business owners.  How do you differentiate your offering if you're a plumber or electrical contractor?
 
Well - if you want to see how something that is a commodity by law is differentiated - and how that translates into price - and how to apply that to your business - come to this event.
 
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