How do you apply IT to boost business performance?
1. Set clear business direction as a prerequisite for the effective use of IT. This of course applies to the effective use of all parts of a business - marketing or operations or HR - but you'd be surprised at the number of companies, small and large, who don't have a clearly-articulated direction or if they do don't apply it to IT decisions.
2. Ensure your IT strategy and roadmap supports your business strategy. IT should not be an afterthought and IT decisions should not be based just on the internal requirement to get things done. All major IT decisions and investments should move the business in the desired direction and add to the bottom line, not subtract from it.
3. Understand what is important to your customers and how your IT helps you deliver this. All IT projects should improve the experience for your customers - possibly by improving the experience for your staff.
4. Having decided what you need IT to deliver then evaluate the impact of your choices about IT infrastructure and management on profit.
If you want to learn more about this then why not book online for this seminar on Using IT To Boost Business Performance?
My workshop programme covers this and every other key part of running a business, from strategy through to invoicing. For more details of this comprehensive and affordable course visit my business advice website.
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